Category Archives: FASHION


The eternal struggle of good and evil. There will always be good and always be evil. One cannot exist without the other.

ART YOUTH SOCIETY (“AYS”) is a creative collective based in New York.
By integrating different art forms, styles and cultural influences, we wish to give birth to new forms of expression and celebrate our generation’s unique heritage. We support people and ideas we believe in. Watch the video here:  Continue reading

River Island x James Long

Conceived in collaboration with breakthrough British menswear designer James Long, this fantastical vision from Menno Fokma marks the launch of the SS15 Design Forum collection from River Island.

Blending mythological elements with a contemporary urban vibe, Menno draws together a selection of rising new faces for an abstract ritual that occurs outside the boundaries of space and time. The forces of nature rise to empower a new leader who is reborn within an alternative reality.

Launched by the British Fashion Council at London Collections: Men, the film features Gryphon O’Shea, Joe Collier, Harvey James, Thorben Gartner, Anthony Gilardot and Mattew Bell courtesy of Select, Elite Models, AMCK, D1 and FM London.

Watch it here:  Continue reading

Listen to the soundtrack of the LANVIN A/W 2015 show

For those of you who coudn’t be there, we present you the soundtrack of the latest LANVIN A/W 2015 show. Andy Stott with “Science and Industry” and “Happy House” by Siouxsie and the Banshees. Listen to them here: Continue reading

Fashion bloggers work in a Cambodian sweatshop

“What happens when you send three Norwegian youths abroad to meet the workers that sew our clothes?” is the first sentence in the trailer of a Norwegian web doku called “Sweatshop – Deadly Fashion”. This series already got huge attention which lead several Norwegian clothing brands to make a change. With more than 1.5million views it’s worth to watch! Continue reading

A Tale of the West by Andre Arthur – Making-of

For our latest exclusive SUPERIOR online editorial A Tale of the West, we got the chance to show you Nathalia Oliveira,  the face of JIL SANDERs summer campaign in 2013. “The story is about a West Lady and was shot at the village of Paranapiacaba (Sao Paulo/Brazil). With only 1200 residents, the small village was built by English people in the 19th century and kept the same style until the present day.” is what the Sao Paulo based photographer Andre Arthur. Follow us behind the scenes of this editorial:

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Rick Owens let models show their penis on runway

After the #freethenipple campagne it is time now for #freethepeen according to all the tweets about Rick Owens AW15 ‘SPHINX’ show. The designer, with his oversized peep-hole garments send his models down the runway without any underwear. This just gave the audience a great view on the penies of the model. What do you think about it, could it be a new trend? See the photo here: Continue reading

Mercedes-Benz Fashion Week Berlin Instagram Recap

As you might noticed we spend most of the Mercedes-Benz Fashion Week backstage, to see every single detail behind it for you. Beside our photographer and videographer, Marc our Photography Director went with them to show you his view via our instagram account @superiormag. Enjoy the fashion week recap with some of his favorite photographs: Continue reading